The captivating ‘Indiaawale’ gang is certainly going places! After capturing a million hearts on the silver screen, the entire cast of Happy New Year is creating blockbuster records on the app store too! The official game – ‘Happy New Year : The Game’, developed by Vroovy (a joint venture between South Asia’s largest Digital Media Company Hungama and India’s largest game service company Gameshastra) has ranked 1st in the top trending games category and 2nd in the top trending apps category on Google Play. Within a week of its launch, the game has surpassed a million downloads across platforms including smartphones, feature phones, mobile, DTH and social game of Happy New Year: The Game. The success of the game was celebrated at the event held on the 27th of October at Taj Lands End in Mumbai. Thrilled about the success of the game, Shah Rukh Khan said, “Hungama is the pioneer in digital media entertainment, their content is engaging and simplistic. I have known Neeraj Roy for a long time now and his ideas have always been at the forefront in creating brilliant content which is of use to all age groups. With Happy New Year: The Game, Hungama has outdone itself in replicating the characters and theme. The game’s eight levels are easy to understand and play for people across all age groups. The success of the game is a symbol of the appreciation of the people and their love for Happy New Year.” Commenting on the game topping charts, Neeraj Roy, MD & CEO – Hungama Digital Media Entertainment Pvt. Ltd. said, “We at Vroovy are thrilled with the success the game has garnered. We envisioned the game to become the Superhit of the year, just like the film itself. I think it is vital to offer virtual experience of the movie to users who are engaging in the game. With Happy New Year: The Game, we have impeccably encapsulated the essence of the film for our users and that is where its success lies. It is great to see the game top charts on the app stores and get the phenomenal download numbers.” To create a wide-spread presence for the film across mobile platforms, Hungama launched the voice based IVR application for Happy New Year that offers Interactive Voice Game, Music and Voice Chat. Source: Article..................................................................
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